Destinations and Selfies – A Perfect Union!

The selfie has become a new form of art and expressionism over the last decade and is cultural phoneme that is arguably here to stay. Theme parks, attractions and other tourist destinations are exceptionally popular locations for taking and sharing selfies. The smartphone, accessibility to Wi-Fi and popularity of social media have combined to create a utopia for tourist destinations as the visitor becomes a promoter of the destination which is amplified to their family and friends. For the destination, this is a win-win as most consumers today are more trusting of social recommendations and word of mouth when planning their next activity.

These destination-promoting selfies act as endorsements of where to go in your free time, where to book a holiday, or what theme park or museum to visit next. Destinations even promote selfie taking with iconic symbols for their cities and or the use of hashtags so once posted and shared there is no doubt where the selfie was taken. 

Destinations can improve and recruit more of their visitors to act as promoters to drive more visitors to their destination. With a better-quality selfie or User Generated Content such as a selfie, destinations can further broaden their reach to attract even more visitors.

At, we empower iconic attractions, destinations and sponsors around the globe to get the big picture. Our innovative panoramic selfie technology provides an immersive and engaging iconic selfie taking-point. Once the guests spot the remote cameras located 150 meters away, the selfie is triggered. The guests can then purchase their panoramic selfie in the form of a ‘digital postcard video’ that is first an up-close zoom of the guests; then it pans out to show the iconic area in its full panoramic view.  The visitor can then post their selfie promoting the destination with the most amazing selfie.

Photography and theme parks provide excellent opportunities to purchase a photo with our favourite characters, in front of iconic castles or while testing our limits on roller coasters. The selfie gives new life to attraction photo concessionaires with much-needed innovation with the panoramic selfie at a time where print photo purchase are on the decline and selfie-taking is on the rise. unlocks missed opportunities and helps destinations and photography operators ‘get the big picture.’ appoints Deborah Eicher as International Business Development Consultant, the worlds’ first provider of panoramic selfie technology for the global leisure and entertainment industry has appointed Deborah Eicher as International Business Development Consultant.

Eicher brings over 18 years of commercial and marketing experience in the leisure and entertainments industry, has an MBA, ICAE and is on the Board of Directors of the IAAPA Foundation. Eicher, who operates as London based Eicher Leisure Consultants, has provided business development consulting to companies such as HB Leisure, Scruffy Dog, RWS Entertainments and Local Measure. Eicher specialises in global strategic business development having worked in the US, Europe, Middle East and Asian markets.


Eicher has an extensive background in photography operations in the leisure sector as former Picsolve President, Head of Market & Industry Relations and Business Development Head in US, Asia and the Middle East. Eicher will harness her knowledge of the global leisure photography market and introduce and integrate the selfie technology across the globe.

‘The leisure consumers have changed the way they take, buy and share photos and the selfie is here to stay. The selfie opens up a whole new level of capturing memories. It gives consumers access to the kind of content they can’t produce with their smartphones. The panoramic selfie is a video postcard that captures the unique location in the whole view. Guests want to share where they are and what they are doing, they want to be immersed and part of the photo taking process. The technology is truly unique and provides guests with an amazing selfie that they love and want to share. Additionally, guests are becoming the venues’ promoters as they post their video instantly and share with family and friends.’ Says Eicher.

CEO and co-founder of Raphael de Borman says ‘I am very excited that Deborah has joined our team to lead our growth in new markets. Deborah has valuable experience and key connections in the industry to help us identify photo partners for our panoramic selfie technology.’ currently partners with Dakota Photo and provides the panoramic selfie technology to the Real Madrid Football Club Stadium Tour & Museum. is also partnering with major concession photography companies to run pilot programs at iconic sites. In the meantime, the Belgian startup continues to operate temporary installations in tourist cities and at prime events across the globe, helping destinations and brands to amplify their visibility on social media through guest-generated content with the panoramic selfie.

Visit their website at for more information or get in touch.