Paris for Dessert was a three-day-long, immersive Parisian dinner experience in New York City, where one lucky couple could win an unforgettable culinary experience which included two round-trip Business Class tickets from New York to Paris, a two-night stay at a Marriott hotel and dinner at a Michelin-starred restaurant at the Saint James Paris.
On June 12 - 14, the Air France’s Paris for Dessert staircase in Union Square Plaza, on Broadway and East 17th Street was open to the public. This lovely pop up installation - set up by experiential agency We Are Gradient - was equipped with our panoramic selfie system.
People were invited to climb to the top of the staircase to take their panoramic selfie. Our superzoom camera was installed more than 300 meters away form the staircase, on the 22nd floor of a building.
To enter the contest, participants had to post their panoramic selfie video on Facebook or Instagram using the hashtag #parisfordessert.
The outcome was incredible! We collected more than 600 panoramic selfie with a huge involvement by the participants.
We Are Gradient probably made the best use of the panoramic selfie technology in an experiential marketing context. We provided them a powerful solution to advertise the brand experience in real time, capturing the extraordinary and emotional connection between the participants and Air France.