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We were in Mechelen this Sunday for the final day of the 8th edition of this amazing event organized to raise funds to help the fight against cancer. The event was a huge success, with 4.085.000 € raised!
Our panoramic selfie system was installed on the city hall, pointing towards the main square and the St Rumbold’s Tower, which features on the UNESCO list of world heritage.
Today, we were lucky to make some tests from an amazing place: the roof of Palais 5 at Brussels Expo. Built in 1935 for the World Exposition, this building offers a breath-taking view on Brussels and the Atomium.
Have a look at our demo!
Together with UP Brand Activation - our partner for the Czech and Slovakian markets - we've been busy with panoramic selfie campaigns for Fanta during 2 festivals for YouTubers in Praha and Brno.
Have a look at the photo report and the panoramic selfie videos samples...
To celebrate Europe Day, the EU institutions open their doors to the public on 6 May in Brussels. Local EU offices in Europe and all over the world organise a variety of activities and events for all ages. Each year thousands of people take part in visits, debates, concerts and other events to mark the day and raise awareness about the EU.
Following a successful first collaboration during the opening of its Europa Building, The Council of the European Union asked Panora.me to install its panoramic selfie solution during the Europe Day.
The result? Almost 350 panoramic selfie videos were made during the day, generating thousands of views on social media (Facebook, Twitter, Instagram, Messenger and WhatsApp)!
Chinese tourists enjoying their panoramic selfie at Europa Day 2017...
Eventattitude (our partner for events and brand activation in Belgium) installed a panoramic selfie solution for Sportizon and its client Cofidis during the Liège-Bastogne-Liège 2017.
The public was invited to take a panoramic selfie on the Cofidis stand on Place Saint-Lambert, with the former Prince-Bishops' Palace in the background.
The Cofidis Cycling Team couldn't resist to take a panoramic selfie on the Cofidis stand before the start of the race!
While in Madrid (see other blog post about Plaza Toros de Las Ventas), we took the opportunity to make this demo in the Parc del Buen Retiro...
The Buen Retiro Park is a large and popular 1.4 km2 (350 acres) park at the edge of the city centre, very close to the Puerta de Alcalá and not far from the Prado Museum. A magnificent park, filled with beautiful sculpture and monuments, galleries, a peaceful lake and host to a variety of events, it is one of Madrid's premier attractions. The park is entirely surrounded by the present-day city.
Dakota Photos is the main concession photography companies in Spain with some really nice sites. They asked to make a demo on their site at Plaza de Toros de Las Ventas (often shortened to Las Ventas). This is a famous bullring situated in the Guindalera quarter of the district of Salamanca, it was inaugurated on June 17, 1931. It has a seating capacity of 25,000.
While in Dubai for the Earth Hour event (see article here), we've spent a few hours to make some tests... Here is the result!
Test @ Jumeirah Beach Park
This week-end, we were in Dubai for the Earth Hour Challenge. We were very excited to get the opportunity to install our panoramic selfie solution in front of the Burj Khalifa!
The Burj Khalifa, known as the Burj Dubai before its inauguration, is a megatall skyscraper in Dubai, United Arab Emirates. It has a roof height of 828 m (2,717 ft), and with its antenna included, it stands a total height of 829.8 m (2,722 ft), making it the tallest building and the tallest structure in the world.
The UAE has been celebrating Earth Hour every year since 2008, with all seven emirates involved. It is the biggest environmental event of the year, and with each passing Earth Hour more and more people are showing their commitment to our planet.
We were asked by the Belgian newspaper La Libre to highlight their presence on the Brussels Book Fair with a panoramic selfie activation on their booth.
We took this opportunity to test our new solution for indoor locations like museums or shopping malls. No more smartphone here. The superzoom camera can be triggered through an iPad...
Test with the promo staff before the opening...
In addition, we've also tested a new creative trick at the end of the zoom-out. Together with the fact that the video is now looping, it makes the whole package quite spectacular on social media!
The belfry is part of the Charleroi City Hall, designed by architect Joseph André in 1936. It is a perfect blend of Classicism and Art Deco. The 70-metre-high belfry can be accessed by climbing 250 stairs and was built using blue and white stone and bricks. It is crowned with a small bronze tower. The last three levels are reserved for the chambers of the 47 bells forming the carillon. Every fifteen minutes it chimes out a few bars of folk songs by Jacques Bertrand, the bard of Charleroi. This belfry is a UNESCO world heritage site and can now be visited by tourists every Wed an Sat afternoons.
We couldn't resist to test our panoramic selfie technology on this beautiful - but sadly quite unknown - historical site...
Back by popular demand - Building on the success of last summer campaign, the City of Brussels asked us to set-up a new panoramic selfie campaign during winter.
From Dec 22nd to Jan 2nd, the Municipality of Brussels offered tourists to take part to the Brussels And Me experience at Atomium.
This operation was the initiative of the Alderman responsible for Tourism for the City of Brussels, Philippe Close: "Our objective is quite simple. We want that people share a positive, fun an innovative image of Brussels all around the world. That's why we propose to every tourist, Belgian or inhabitants of Brussels to take part to this free experience and share a panoramic selfie with their families and friends. 2017 is coming and it's a cool way to wish a happy new year to your beloved ones!"
The coolest way to wish your friends a very happy new year...
Promotional video clip made to announce the #brusselsandme campaign.
Promotional video clip made during the #brusselsandme campaign.
We've been asked by the City of Charleroi to install our panoramic selfie system for 7 days during the Viva For Life event.
For every panoramic selfie taken, Panora.me supported Viva For Life with a financial contribution. At the end of the week, more than 850 videos have been generated - more than 60% of those being shared on social media...
Sara De Paduwa, Cyril Detaeye and Ophélie Fontana kicked off #VivaForLife 2016 with a panoramic selfie...
We were asked by the European Council to install a panoramic selfie system for the official opening of the new Europa building. Over a few hours, we recorded more than 300 panoramic selfies. 56% of those have been shared at least one time on social media (Facebook, Twitter, Instagram or WhatsApp)!
During the SIBF 2016, the visitors had the opportunity to take their panoramic selfie in the Sharhaj Convention Center...
Zappos - the online clothes and shoes shop owned by Amazon - asked us to deploy our panoramic selfie technlogy in Las Vegas during the Life is Beautiful Festival.
During 3 days, people could get their panoramic selfie with an amazing view on Las Vegas!
Participants enjoying their panoramic selfie taken at the selfie station located in downtown Las Vegas...
We were delighted to be part of the Euro Attractions Show in Barcelona this year. As official sponsor, we offered visitors to get their panoramic selfie taken during the expo but also during the amazing opening reception at Tibidabo Park!
We've got very positive feedback from some of the major players in the industry...
Last week, Spa-Francorchamps hosted the Belgian F1 Grand Prix. We were asked by the organizers to install our panoramic selfie technology on top of the famous 'Raidillon' corner.
Participants were taking their selfies at a distance of 185 meters, at the bottom of 'Eau Rouge'... Over the 3 days, we recorded more than 650 selfies. 36% have been shared on Facebook, generating more than 29.000 views. The Instagram community was also very active - 17% of the participants having asked for their squared version of their panoramic selfie.
Last summer, the City of Brussels gave tourists the chance to immortalize their visit to the Atomium or the Grand Place in an original way, to say the least: by making a panoramic selfie! The initiative took place over 3 weeks (from 8 to 28 August 2016). Nearly 20,000 participants have tested the panoramic selfie during the Brussels and Me city marketing campaign...
1,500,000 people were involved in the initiative on social networks. Each selfie posted by a participant on Facebook or Instagram was seen by more than 100 of their friends on average. In total, these selfies generated more than 65,000 interactions (like, share or comment). More than 65% of the participants were tourists visiting Brussels, representing 148 different nationalities.
The campaign was initiated by Philippe Close, Alderman of Tourism for the City of Brussels: "Our objective was to communicate about Brussels in a positive way. We wanted to give everyone a good reason to share original content, by highlighting 2 of the emblematic sites of the capital. With this campaign, our message is the following: Brussels is flourishing and isn't short of local ideas and talent to continue the long job of bringing tourists back and presenting a positive image of our city."
The campaign also generated a huge press coverage, in Belgium and abroad!
TF1, 13h
RTBF, le 15'
RTBF, 19h30
RTL-TVI, 19h
New technology lets consumers move seamlessly from extreme close-up to extreme zoom out...
Young innovative Belgian start-up Panora.me has launched a revolutionary new high-tech version of the selfie, which starts with a close-up and then zooms out further and further so the picture includes surrounding scenery.
Created for use at festivals and outdoor events or as a part of experiential campaigns, the new Panoramic Selfie works by combining close-up selfie images taken using a smartphone with other images taken by super zoom cameras located in a distance, from 200 metres to 400 meters away from the subject.
Sophisticated software then seamlessly marries together these images, turning them into a video which delivers the zoom out effect, from the initial extreme close-up selfie to the long-distance shot. The resulting video sequence can be instantly branded with the event logo or that of a sponsor and is immediately sent to the consumer’s email address. It can also be viewed on a customised branded website and shared with friends via various social media platforms.
The whole Panoramic Selfie activation is controlled and delivered by brand ambassadors, who explain how the Panoramic Selfie works to consumers, demonstrating the process and showing people where they should stand and which direction they should be looking for the remote cameras.
Raphaël de Borman, CEO of Panora.me, says: “Event organisers and sponsor brands know how powerful images are at leveraging experiential activations and driving consumer engagement. The Panoramic Selfie offers an enhanced image experience that goes way beyond the static picture that consumers can achieve themselves with their own phones. It gives them an extra incentive to engage with the event or the brand. That means they will be downloading and sharing the branded videos – which we can track using our special software, so we can deliver huge amounts of information on reach and ROI.”
In addition to driving engagement and measurability, the Panoramic Selfie is also the kind of brand activations that brings an added-value for event and festival organisers – with the unique ‘zoom out’ selfies it creates, you can see far more of what’s going on at the event than you’d get in the usual extreme close-up selfie! It’s a really exciting opportunity to wow the audience at any outdoor event and to show off to people who aren’t there just how much fun they’re missing – and why they should try to be there next time.
