Last summer, the City of Brussels gave tourists the chance to immortalise their visit to the Atomium or the Grand Place in an original way, to say the least: by making a panoramic selfie! The initiative took place over 3 weeks (from 8 to 28 August 2016). Nearly 20,000 participants have tested the panoramic selfie during the Brussels and Me city marketing campaign...
1,500,000 people were involved in the initiative on social networks. Each selfie posted by a participant on Facebook or Instagram was seen by more than 100 of their friends on average. In total, these selfies generated more than 65,000 interactions (like, share or comment). More than 65% of the participants were tourists visiting Brussels, representing 148 different nationalities.
The campaign was initiated by Philippe Close, Alderman of Tourism for the City of Brussels: "Our objective was to communicate about Brussels in a positive way. We wanted to give everyone a good reason to share original content, by highlighting 2 of the emblematic sites of the capital. With this campaign, our message is the following: Brussels is flourishing and isn't short of local ideas and talent to continue the long job of bringing tourists back and presenting a positive image of our city."
The campaign also generated a huge press coverage, in Belgium and abroad!