Join us at Brussels Summer Festival and get your panoramic selfie!

BX1 - sponsor of the Brussels Summer Festival 2017 - asked Eventattitude to run a panoramic selfie activation to highlight their partnership with this major music festival. Don't miss the opportunity to get your panoramic selfie from Mount of the Arts gardens, especially at sunset. The view is really amazing. The selfie station will be open until Saturday 12th August...   

This is The Hague city marketing campaign - summer'17

For this first collaboration with the City of The Hague, tourists were invited to make a spectacular selfie at the Pier in Scheveningen with the skyline of The Hague on the background! From Friday 21st until 23rd July, the panoramic selfie technology was experienced for the first time in the Netherlands. 

Our superzoom photo device was installed on top of the famous Pier in Scheveningen - an icon on the Dutch coast. With its light, broad thoroughfares, industrial décor, traditional food trucks, a Ferris wheel, a zip line, hotel suites and relaxed beach atmosphere, The Pier offers visitors a unique experience in a historical location. 

We couldn't have dreamed of a better place to showcase our solution...

This campaign also brought some valuable media coverage... 

DHTV news
ADTV news

Let's go selfie The Hague this week-end!

Make a spectacular selfie at the Pier in Scheveningen with the skyline of The Hague on the background! From Friday 21st until 23rd July, this innovative concept can be experienced for the first time in the Netherlands. You'll have the opportunity to trigger a photo device placed up to 250 meters from you.

The final result is a panoramic selfie: a short video that zooms out from the original location to end on a beautiful panorama. A great souvenir when you're visiting The Hague! 

Our superzoom photo device will be installed on top of the famous Pier in Scheveningen - an icon on the Dutch coast. With its light, broad thoroughfares, industrial décor, traditional food trucks, a Ferris wheel, a zip line, hotel suites and relaxed beach atmosphere, The Pier offers visitors a unique experience in a historical location. 

See you in The Hague!

More info, click here.

BX1 panoramic selfie campaign brings summer feeling @ Bruxelles-Les-Bains!

Together with our partner Eventattitude, we ran a panoramic selfie activation during the opening days of the famous beach event in Brussels.

Dozing under the sun, participating in all kinds of sports, sunbathing on warm sand, enjoying a drink in a lounger, playing with the kids, wandering among the chalets, watching a film outdoors on a giant screen... For 5 weeks, the banks of the Brussels Canal turn into a giant oasis and impatiently await visitors from all around the world to practice the fine art of farniente... 

The perfect scenery for a panoramic selfie installation!

Panoramic selfie at the magic hour for Finley in Paris...

Headoo, our partner for events and brand activation on the french market asked us to set up a panoramic selfie activation for its client Halloween Agency.  The first event of the Finley Magic Hour tour was held on the banks of the Seinein Paris. 

Stopover at Athens for the Release Festival with Nescafé Frappé...

Thanks to (our partner for events in Greece), we've had the opportunity to set up our panoramic selfie system for Nescafé Frappé, sponsor of the Athens Release Festival...

This campaign was another success and we can't wait for more activations in Greece and Cyprus this summer!



A panoramic selfie in New York that could land you in Paris!

Paris for Dessert was a three-day-long, immersive Parisian dinner experience in New York City, where one lucky couple could win an unforgettable culinary experience which included two round-trip Business Class tickets from New York to Paris, a two-night stay at a Marriott hotel and dinner at a Michelin-starred restaurant at the Saint James Paris.

On June 12 - 14, the Air France’s Paris for Dessert staircase in Union Square Plaza, on Broadway and East 17th Street was open to the public.  This lovely pop up installation - set up by experiential agency We Are Gradient - was equipped with our panoramic selfie system.

People were invited to climb to the top of the staircase to take their panoramic selfie.  Our superzoom camera was installed more than 300 meters away form the staircase, on the 22nd floor of a building. 

To enter the contest, participants had to post their panoramic selfie video on Facebook or Instagram using the hashtag #parisfordessert

The outcome was incredible!  We collected more than 600 panoramic selfie with a huge involvement by the participants.

We Are Gradient probably made the best use of the panoramic selfie technology in an experiential marketing context.  We provided them a powerful solution to advertise the brand experience in real time, capturing the extraordinary and emotional connection between the participants and Air France.

A phenomenal selfie for a phenomenal country...

Belgium: this small country that we love. This country whose people are proud without really showing it, because showing off is not their thing. And still, the saxophone, the dynamo, surrealism, the world wide web and, not to be forgotten, the delicious fries are all Belgian inventions that revolutionised the world. Not to mention the exhibitions, the landscape, the sense of humour and the welcoming reception. Yes, Belgium is phenomenal. But not like other countries. Belgium is phenomenal in its own way. Uniquely, and almost secretly.

FPS Chancellery of the Prime Minister launched with Ogilvy Brussels and VO Event a big campaign to promote the Belgitude all over the country and the world.   Thanks to Eventattitude, our partner for events on the Belgian market, our panoramic selfie technology was part of the kick-off event during the Red Devils Fan Day.

Let's hope there will be plenty of more opportunities to make your #BelPhenomenal panoramic selfie this year... supports the "1000 km voor Kom op tegen Kanker" in Mechelen!

copyright : Digitalclickx

copyright : Digitalclickx

We were in Mechelen this Sunday for the final day of the 8th edition of this amazing event organized to raise funds to help the fight against cancer. The event was a huge success, with 4.085.000 € raised!

Our panoramic selfie system was installed on the city hall, pointing towards the main square and the St Rumbold’s Tower, which features on the UNESCO list of world heritage.

Panoramic selfie campaigns for Fanta in Czech Republic

Together with UP Brand Activation - our partner for the Czech and Slovakian markets - we've been busy with panoramic selfie campaigns for Fanta during 2 festivals for YouTubers in Praha and Brno.

Have a look at the photo report and the panoramic selfie videos samples...  

Panoramic selfie activation by Up Brand Activation, our partner for Czech Republic & Slovakia.
Panoramic selfie activation by Up Brand Activation, our partner for Czech Republic & Slovakia.

Huge success for the panoramic selfie activation during the EU Open Days!

To celebrate Europe Day, the EU institutions open their doors to the public on 6 May in Brussels. Local EU offices in Europe and all over the world organise a variety of activities and events for all ages. Each year thousands of people take part in visits, debates, concerts and other events to mark the day and raise awareness about the EU.

Following a successful first collaboration during the opening of its Europa Building, The Council of the European Union asked to install its panoramic selfie solution during the Europe Day.

The result?  Almost 350 panoramic selfie videos were made during the day, generating thousands of views on social media (Facebook, Twitter, Instagram, Messenger and WhatsApp)!

Chinese tourists enjoying their panoramic selfie at Europa Day 2017...

Panoramic selfie activation for Cofidis at Liège-Bastogne-Liège 2017

Eventattitude (our partner for events and brand activation in Belgium) installed a panoramic selfie solution for Sportizon and its client Cofidis during the Liège-Bastogne-Liège 2017.

The public was invited to take a panoramic selfie on the Cofidis stand on Place Saint-Lambert, with the former Prince-Bishops' Palace in the background.

The Cofidis Cycling Team couldn't resist to take a panoramic selfie on the Cofidis stand before the start of the race!

Demo in El Parc Retiro, Madrid

While in Madrid (see other blog post about Plaza Toros de Las Ventas), we took the opportunity to make this demo in the Parc del Buen Retiro...

The Buen Retiro Park is a large and popular 1.4 km2 (350 acres) park at the edge of the city centre, very close to the Puerta de Alcalá and not far from the Prado Museum. A magnificent park, filled with beautiful sculpture and monuments, galleries, a peaceful lake and host to a variety of events, it is one of Madrid's premier attractions. The park is entirely surrounded by the present-day city.

Demo in Plaza de Toros Las Ventas, Madrid

During our trip in Madrid, we took the opportunity to make a demo in Plaza de Toros de Las Ventas (often shortened to Las Ventas).  This is a famous bullring situated in the Guindalera quarter of the district of Salamanca, it was inaugurated on June 17, 1931. It has a seating capacity of 25,000.

This bullring was designed by the architect José Espeliú in the Neo-Mudéjar (Moorish) style with ceramic incrustations. The seats are situated in ten "tendidos". The price of the seats depends upon how close they are to the arena and whether they are in the sun or the shade (the latter being more expensive). The bullfighting season starts in March and ends in October; bullfights are held every day during the San Isidro Fiesta, and every Sunday or holiday during the season.

Las Ventas can also be visited and there is also a museum...

Successful panoramic selfie campaign for DEWA during #EarthHourDubai!

This week-end, we were in Dubai for the Earth Hour Challenge. We were very excited to get the opportunity to install our panoramic selfie solution in front of the Burj Khalifa!

The Burj Khalifa, known as the Burj Dubai before its inauguration, is a megatall skyscraper in Dubai, United Arab Emirates. It has a roof height of 828 m (2,717 ft), and with its antenna included, it stands a total height of 829.8 m (2,722 ft), making it the tallest building and the tallest structure in the world.

The UAE has been celebrating Earth Hour every year since 2008, with all seven emirates involved. It is the biggest environmental event of the year, and with each passing Earth Hour more and more people are showing their commitment to our planet. tests its new indoor solution during the Brussels Book Fair 2017

We were asked by the Belgian newspaper La Libre to highlight their presence on the Brussels Book Fair with a panoramic selfie activation on their booth.

We took this opportunity to test our new solution for indoor locations like museums or shopping malls.  No more smartphone here.  The superzoom camera can be triggered through an iPad...

Test with the promo staff before the opening...

In addition, we've also tested a new creative trick at the end of the zoom-out.  Together with the fact that the video is now looping, it makes the whole package quite spectacular on social media!

Demo session at the Charleroi Belfry, UNESCO world heritage site

The belfry is part of the Charleroi City Hall, designed by architect Joseph André in 1936. It is a perfect blend of Classicism and Art Deco. The 70-metre-high belfry can be accessed by climbing 250 stairs and was built using blue and white stone and bricks. It is crowned with a small bronze tower. The last three levels are reserved for the chambers of the 47 bells forming the carillon. Every fifteen minutes it chimes out a few bars of folk songs by Jacques Bertrand, the bard of Charleroi. This belfry is a UNESCO world heritage site and can now be visited by tourists every Wed an Sat afternoons.

We couldn't resist to test our panoramic selfie technology on this beautiful - but sadly quite unknown - historical site...

#brusselsandme city marketing campaign - winter'16

Back by popular demand - Building on the success of last summer campaign, the City of Brussels asked us to set-up a new panoramic selfie campaign during winter.

From Dec 22nd to Jan 2nd, the Municipality of Brussels offered tourists to take part to the Brussels And Me experience at Atomium. 

This operation was the initiative of the Alderman responsible for Tourism for the City of Brussels, Philippe Close: "Our objective is quite simple. We want that people share a positive, fun an innovative image of Brussels all around the world. That's why we propose to every tourist, Belgian or inhabitants of Brussels to take part to this free experience and share a panoramic selfie with their families and friends. 2017 is coming and it's a cool way to wish a happy new year to your beloved ones!" 

Panoramic selfie example with creative layer (snow and fireworks)

The coolest way to wish your friends a very happy new year...

Promotional video clip made to announce the #brusselsandme campaign.

Promotional video clip made during the #brusselsandme campaign.